If an author is primarily concerned with print sales, they can give away an electronic version of their book for free in order to attract attention to the print edition. If they're interested in electronic sales, they can make the whole book available at Scribd but not downloadable, or they can make a sample chapter available.
One of the nicest features of Scribd is a widget that allows your document to be embedded (previewed) at your Website, social networking profiles, blog, etc. (You can see an example of the Scribd widget in use at my MySpace profile.) The widget operates through the same flash technology that online videos use, so if your readers can watch YouTube videos, they can also see the widget. Like all advanced Web features, it's probably best not to put this on the front page of your Website, lest you cause loading problems for slow-modem users, but it's perfect for places like MySpace where your readers expect to see something flashy.
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