Sunday, September 16, 2018

REVIEW: How to Revise and Re-Release Your Book: Simple and Smart Strategies to Sell More Books Kindle Edition by Penny C. Sansevieri

I was pleased to be given the opportunity to review HOW TO REVISE AND RE-RELEASE YOUR BOOK. I have been tinkering around on Kindle Direct for a while, but also putting off re-releasing about a dozen books that had reverted to me after the publishers closed.

Any book on a ‘do it yourself’ topic is going to have a certain scope that determines who it will be useful to. In my case this book was a bit hit and miss on that front. For example, the focus is very much on Amazon, which is fine because I am currently Amazon-exclusive – but it is very much as open debate as to whether that is the most profitable choice. In any case most self-publishers are likely to want to start with Amazon. In the majority of cases where the book made a recommendation it was one I agreed with or was inclined to believe. However….

On the other hand the author really only address one option in relation to a lot of other choices that don’t match my situation. For example: always formatting for paperback first. In my case e-books are a heck of a lot easier to start with and sell better so I always start there. The days of most authors coming off print publishing and just starting to enter e-publisher are probably pretty much over. The publisher that reverted my rights were both primarily e-publishers (Samhain and Loose Id). Also: use a freelancer for all internal formatting and cover design. Not a bad rule for a beginner but formatting e-books is not that hard, especially if you use a cheap generic service like Liberwriter. So I don’t really see why directions couldn’t be on how to embark on that part of it yourself. After all, the author does not hesitate to endorse specific fee-charging formatters and cover designers. Why not also point to good pre-made and automated sites and let the reader decide if they will risk cutting that corner. After all, whomever provided these services for this book missed a number of cases of misplaced punctuation marks and typos (example “TThis is next-level bonus content. “) and in the pdf format created a book with two blank pages in the middle . Hopefully I saw a pre-pub version and further proofreading occurred before release.

Somewhat ironically given the topic some of the topics seemed out of date. Considerable space is given to book bundling which is a less effective method since it was over-exploited by for-profit bundling companies. Use of bold and header font is mentioned when Amazon no longer permits this in blurbs. There is a strong push to contact Amazon top reviewers. I am an Amazon Top review—at least enough to get a dozen emails requesting reviews every day. And I ignore them all because Amazon’s rules, as of last year, would penalize me for reviewing free samples and give any such review a low value “non-verified” status. And publicly thinking people for spontaneous Amazon reviews is something many reviewers now consider intrusive and creepy—because the review is not for the author. The suggestion of rewarding people for proof of reviews is particularly dangerous as it is directly against Amazon policy—reviews that are incentivized before or after posting is not allowed. And the value Goodreads giveaways (let alone monthly) is very different now.

And overall the advice is not put in a wider context of the commercial value of books of different types and therefore an appropriate budget to spend on packaging them. It is also with some unease that I read they author promoting their own fee-charging services in some parts of the book. It feels overall like the focus is on things a professional book promoter would be good at and focus on, and neglects the things a profession writer might be better equipped to tackle on their own.

Ultimately if you are planning to outsource book production and rerelease on Amazon to maximum effect this book is likely to be extremely useful for you. And it is very important for self-publishers to open their minds on this topic. The KDP forums are full of people who devoted decades to creating a book, and then just threw it together and jammed it up on Amazon—and are now sad and disillusioned because they have literally zero sales. Many would never even think about re-categorizing, strategic pricing, or effective promoting without advice such as this book provides. But if your focus is (or possibly should be) more on evaluating your books commercial potential and budgeting accordingly, producing your own book, carefully balancing the value or time spent writing versus time spent promoting, or going wide -- much of it will not apply.