Amazon has recently announced that they will no longer be listing free Kindle edition books on their Kindle best seller list. The use of separate free and priced bestseller lists will make it clearer which books sell in volume based more on appeal than price point.
The change may reduce the promotional clout of free editions somewhat, but a more serious obstacle would be the Amazon-gatekeeping of free Kindle content. Despite the existence of a distibution agreement, Amazon continues to be spotty in their uptake of ebooks from Smashword-- and the reportedly refuse to list their free content at all.
There are arguments that Amazon should not have to carry free books and so be required to cover their nominal wireless cost for download. However they are hosting free books for large presses, so why is this reasoning applied only to small presses and self-publishers whose works, realistically, probably represent a smaller download burden?
The change may reduce the promotional clout of free editions somewhat, but a more serious obstacle would be the Amazon-gatekeeping of free Kindle content. Despite the existence of a distibution agreement, Amazon continues to be spotty in their uptake of ebooks from Smashword-- and the reportedly refuse to list their free content at all.
There are arguments that Amazon should not have to carry free books and so be required to cover their nominal wireless cost for download. However they are hosting free books for large presses, so why is this reasoning applied only to small presses and self-publishers whose works, realistically, probably represent a smaller download burden?
Comments
I heard an advertisement for a new electronics store opening near my home and they specifically stated that the store would be: excluding manufacturers that did not allow discounting by the retailer. Free content may work for the author, but it's not always beneficial to the retailer, and in the free market, the retailer gets to decide how best to run "their" business. Which is how it should work, no matter how unfair the manufacturer thinks it might be.
It's never about sense or what's fair, it's about making money, and the rules don't have to be fair. Since I don't have access to Amazon's market analysis, it really makes the discussion futile, but I am pretty sure that people who download a free ebook from a major publisher net better sales than someone who downloads a free Indie book. Not to mention, the big 5 have the clout to negotiate a better contract, which includes the option to offer free books, buy front table and end-cap space, etc. Indies just don't have that power.
It's not literary racism, it's just common sense practical business acumen. It has nothing to do with the content, it's all about sales.
And anyway, Amazon offers Indies free publishing into their system, Createspace technically only charges for the proof copy and Kindle is totally free. So to say that they are Indie friendly is an understatement; however, they do have a business to run. Friendly doesn't pay the bills. And if their analysis tells them that free Indie books don't net much in the way of sales, well then, why bother.
Shit, Lightening Source charges set up fees and a $12 per year cataloging fee to list, Indie or not. Amazon doesn't charge anything but the proof copy to list with them, and Indie Reader, just another ecommerce site, an ecommerce Indie Advocate site, charges $149.00 per year to list and $25 per book after the first one, and they don't do any distribution at all.
I know, as an Indie, I should be shouting against inequality here, but as a business person, I just can't. I think Amazon has been more than fair to Indies.