Of PODs and Packs

Once upon a time Aaron Rayburn wrote a book called the Shadow God and published it through Authorhouse.

Some time later Charles Moore wrote a review about this book. He didn't like it. He really didn't like it.

A small pack of people were very amused by how well Mr Moore described what he didn't like about the book. Perhaps some of these same people went onto the authors forum to poke him with sticks. To which he said ouch, stop it and generally continued to be a large, slow moving target.

So. A self published book wasn't terribly good. This is not a surprise. But why did so many people decide to give a damn? A nasty confluence of Digg, snark and and author who apparently goes out of his way to be unlikeable?

If this is in any way effective promotion and sells copies of his books... well I despair.