So, my Friday post about some experimental book formatting by the Lulu author Crusade Redux prompted some discussion. I was going to respond in comments, but thought that my response was general enough to merit a post.
First, I'm not against experiments. But, they need to be labeled as such. Especially if the experimenter is not known. Self-publishing has a credibility issue and always will. Second, the nature of this experiment (formatting) runs up against "the gate effect." If you are traveling down a road and come across a gate, the logical assumption is that it was put there for a purpose. Until you understand the purpose of the gate, it's probably not a good idea to rip it down.