Monday, August 10, 2009

Self Publishing Becoming an Attractive Business Model

Eric Lam, Financial Post
Published: Friday, August 07, 2009

The boxes came without much fanfare, dropped off by a UPS truck in front of Bruce Lord's house in Milton, Ont., on a wintry evening in December 2008. Inside were copies of his first book, Humpty Dumpty Was Pushed: And Other Cracked Tales, a collection of 22 short stories that he had worked on for almost a decade.

The books did not come from a publisher, though. Rejected by mainstream publishers everywhere, Mr. Lord resorted to self-publishing. When he saw his wife and writing partner, Elisabeth Richards, light up with excitement seeing their books lined up on a shelf, he knew it was worth the $2,000 initial investment in his dream.

Carolyn Wood, executive director of the Association of Canadian Publishers, said self-publishers have little chance of getting mainstream exposure without help. "The odds are terrible, like any arts profession," she said. "Unless they see you on Oprah."

Read Rest of the Article Here.

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