Ebooks, iPads, And The Terrifying Death Of The Dust Jacket
By John Herrman on April 1, 2010 at 12:31 AM
So, basically, the implicit question is: How will people ever know what to buy, if not by craning their necks to see what the cute girl across the subway car is reading? And who will compensate the publishing industry for this lack of free advertising, which they are entitled to? The answers: We’ll be fine; and shut up.
Yes, people who would have otherwise purchased a book because they saw three people reading it at Starbucks may not purchase said book. But they might purchase another book, because they saw it on their buddies’ Twitter feeds, or because iTunes spat out some kind of automated recommendation for you that’s actually grounded in data, beyond your 20-person, Dan-Brown-biased coffee shop sample group.
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