I am still vague on what makes a concept store. It seems to mean you can try and make your lulu book while sitting in a bookstore rather than from the comfort of your own home.
The do say "Some customer-written books may eventually be sold in Borders stores and select customer authors could even host in-store signings", but frankly I wouldn't suggest holding your breath. I predict a few highly commercial exceptions to raise the expectations of the potential customer-base for Lulu, but not much for the average user.
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