Monday, September 15, 2008
The Reddest of Flags--veinglory
I heard about a new site called Yudu. It was described to me as a marketplace for ebooks and emagazines.
"YUDU ( http://www.yudu.com) also seeks to become a leading global marketplace selling ebooks, documents and other media: one that brings together creators and their audiences, to share, buy and sell their content globally."
As it happens I am in the market for some new e-magazines--and I mean paying for subscriptions to new niche magazines. I went to the site and if they have anything for sale, I can't figure out how to find and buy it.
My point is not so much that I want tips one how to hunt down where they have hidden their users' products, it is that I found 20-30 ins for how to sell through them, and in the process could not even figure out how to buy from them--when that was my primary purpose. That proportion is, to say the least, the wrong way around.
Publishing needs more consumers than it does creators. The path to purchase needs to be intuitive, inclusive and easy. If, even in beta mode, the marketplace website is oriented towards creator more than consumers, they are starting out on the wrong foot and hopping all the way.
"Who is YUDU for?
There are a host of benefits for all different types of users but anyone can use YUDU!
For more info, click on the link below that best describes you:
Small and Medium Size Businesses
Sole traders & consultants
Graphic Designers, Flash Designers & Artworkers
Authors & Writers
Musicians & Bands
Amateur & Professional Photographers
Artists & Illustrators
Charities & Not-for-profits
Why, I ask with some bemusement, are readers not on this list?