Every day I drop by three or four other book review blogs. There are about a dozen review-blogs I visit at least once a week. And one things I have noticed recently is that the book reviews generally receive the fewest comments.
Some of these blogs are about self-published books, some about ebooks, romance or science non-fiction. The pattern is the same across formats and genres. Why is it that the main purpose of the blog is least commented upon?
The best explanation I could think of is that content doesn't cause comment, opinion does. A review may be around 50% opinion but it is based on a text. That means only people who have read the book are likely to respond. Some types of news are simply things that have happened, there isn't much to say about it.
But once a blogger editorialises, speculates or just states an opinion based on general impressions or Internet sources then the reader immediately agrees, disagrees or otherwise forms their own impression. And it is that process that leads to a comment.
The question is, are the other fifty or so silent visitors here for the reviews... or the views? Does it matter? Even if opinion is the meat, surely reviews are the skeleton that gives the blog purpose and structure? Or are they just a good excuse for the surrounding gossip?